We’re born out of a personal need

People have no control; Data Protection is a burden and often a pointless compliance exercise. Privacy is for users, not paperwork. Whenever we send personal data, we want to be assured that someone verified how it will be handled.

Privdash is informed by academic research on Privacy, Cybersecurity and Entrepreneurship. Technically, we believe there is the space and need for an agent who mediates and assures trust between online services and citizens of the Internet. We then combine with Ethical Privacy, far beyond legal compliance.



Privdash was founded by Vitor Jesus, an academic in Privacy and Cybersecurity, Endrit Kromidha, an academic in Entrepreneurship, and Muhammad Waqas, a seasoned IT professional with an MSc in Cybersecurity. We are all based in the UK, West Midlands.

What is wrong?

Data Protection is wrong

EU/UK’s GDPR was a great step forward in protecting people online but it was developed in the mid-2010s. We now see the secondary effects: difficult to enforce, and nearly always pointless legal compliance. Privacy is the guiding light to Data Protection and not the other way around. It is about what people expect. You can find early ideas on this research paper.

Privdash wants to organisations to do the right thing, well beyond simple legal compliance.

Personal Data matters

Did you know that several companies own a profile about you and you do not even know they exist? Or that apps are tracking you and reselling your activity? Or that there’s discussions about based your mortgage rates data is so valuable the IMF is suggesting it determines your mortgage rates? Or that someone was outed as gay because of an app? Or that a leak of personal data can lead to extreme forms of harrassment and stalking such as doxxing or swatting? This is only the beginning.

No way to reward good organisations

We often do not realise, but we live our lives based on reputation. We learn from past problems happening to others. Some businesses are great with personal data, most are not. How can you tell to which one you are sending your personal details?

This is where we come in. Our unique certificate, that users can check for themselves, vouch for the company. If there are problems, users contact us directly and we resolve the problems on their behalf. It never happened, but we can revoke the certificate and even file a complaint about our own customers to the regulators.

People have no control over their Personal Data

There’s two types of businesses. One type has companies that are (nearly always) too big to accept advice. Users are the product they sell. The other type, 4 out of 5, mean well – but Privacy is either an unintended second-though or a legal confusion. Collectively, they own a lot of information about people.

This is where we come in. We make their Data Protection lives simpler so they can focus on what matters to them – while embedding Ethical Privacy in their systems and processes.

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